Link Building

Link building (also considered to be off-site optimization) is the process of acquiring high quality links from sites that are relevant to your website. Google factors the quality of links pointing your website into their algorithm when they rank a webpage (or document) high in their results for a targeted keyword term.

Increasing the quality and relevancy of links to your targeted web pages will also help increase your PageRank (PR) score. PageRank is the link analysis algorithm that assigns a number to a webpage which determines the importance of a webpage in Google's eyes. PageRank scores a webpage from 0 - 10 and a PageRank score of 5 or better is considered good.

Download the Google Toolbar ( link opens in a new window ) to see what score Google has assigned your web pages(s). Search engine optimization and link building are the key metrics which Google uses to rank webpages on their search engine results.

By leveraging site-side search engine optimization with link building, SoaringMedia's search engine marketing experts have helped companies go from page three to page one of Google's results.

Two reasons why you should use Link Building:

  1. Link Building puts you in search engines. Unless you are found in Google, Yahoo and Bing, your website or online business is non-existent. It is also a disadvantage to you if you are found many pages away from the first page of any of the major search engines in search results.

    Your main goal should be at minimum among the top 10 on the targeted keywords you are using. Research says and shows that online users click the first website in the list, believing it is the most relevant answer to their query.

  2. You get a lot of traffic! Traffic is important as a majority of the prospects come from there. You will increase your traffic even more by having your website linked in other WebPages. Their visitors will get to see your site, which means you are going to boost traffic to your site and revenue to your business.

Links Build User Trust:

If users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher. MySpace generates more traffic to eBay and Amazon than MSN search does - because navigating through MySpace is about trusting what 'friends' recommend. Blogs create this same link-trust factor, blog readers have a certain 'trust' in the author.

Word-of-mouth is the best advertising there is and it’s FREE!

Links Build Search Engine Trust in Your Site:

There is no doubt your Link Score is one of the most important components major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information.

A link is like a vote, although links from important 'authority' sites carry more 'vote weight', ultimately, total link/vote score is one of the heaviest algorithmic factors considered in rankings.

Sites with links from trusted sites are 'trust-worthy'!

Links Are Free Advertising

Unless you paid for your link - it is FREE advertising for you.

Link Building Process

SoaringMedia's link building experts will do a deep dive diagnosis of your website and take a look at the following:

  • Work with client to identify specific keyword phrase(s) based on the following elements:
    • Targeted Webpage
    • Keyword Importance
    • Search Volume
  • Once keywords are chosen, SoaringMedia's link building experts will:
    • Reach-out to Quality Websites
    • Negotiate Link Placement on Websites
    • Track Ranking Progress
    • Track Traffic Increases

For more information on Link Building or any of our other services please feel free to contact us.