Video SEO (Search Engine Optimization)

Video SEO (Search Engine Optimization or Optimisation) can be a great way for you to market your brand, product or service to your customers (and/or potential customers) that may not be familiar with your company. Embedding videos on the pages of your website is one of the best ways to increase the "stickiness factor" of your web pages.

This will in turn increase your web traffic as well as your search engine rankings for a given page. With power houses like YouTube (surpassing over 100 Million U.S. viewers according to Comscore it is imperative to optimize your videos for your site as well as popular video websites like YouTube.

In addition to the statistics above, 13 hours of new videos are uploaded to YouTube every minute! Hollywood would have to release 57,000 + full-length movies every single week to match what is being uploaded to YouTube! With these numbers, you can see why it's important to have presence on YouTube to help promote your business. Video SEO (especially with regards to YouTube) is also becoming very important for SEO professionals as well as online business owners.

Video Search Engine Optimization also plays a role in Universal Search (also called blended search) which is a method major search engines like Google use to index various types of content.

Multimedia content like videos will be seen within the body of the search results. Google released Universal Search in mid 2007. Since then Yahoo and Microsoft have followed suit in various ways. The screen shot below displays regular results as well as video thumbnails blended with these results.

Screenshot of Google video search for Super Bowl Commercials

Video SEO Process

SoaringMedia's Video SEO experts will analyze your videos and take a look at the following elements:

  • File Optimization:

    • File nomenclature
    • In-format Metadata optimization
    • Video syndication

  • On-Site Optimization:

    • Div layer optimization
    • Transcript optimization
    • Video HTML Sitemap

  • Off-Site Optimization:

    • Video XML Sitemap
    • RSS Syndication

For more information on Video SEO (Video Search Engine Optimization) or any of our other services please feel free to contact us.